Emotions

A cultural probe

#qualitativeresearch #designresearch #datavisualization #reflectivedesign

Emotions

A cultural probe

#qualitativeresearch #designresearch #datavisualization #reflectivedesign

Using a personalized cultural probe, I explored what the ebbs and flows of emotion can uncover about a person’s alignment with their values

Project overview

How do you design a research tool that captures the full texture of someone's emotional life without leading them, overwhelming them, or flattening what you find? This cultural probe, an assignment at Minerva University, was my attempt at an answer. Built around a daily ritual of color-coded emotion cards, guided journaling prompts, and a wheel of joyful activities, it was designed to surface what direct questioning rarely reaches: contradictions, unnamed feelings, and the gap between who we think we are and how we actually move through our days. The subject was Nara, a friend and fellow student. The goal was to understand her emotional world on its own terms and begin thinking of future designs to help her live closer to her values.

Contributions

I led this project end-to-end. I was responsible for research framing, interview synthesis, probe design, participant guidance, data analysis, and insight translation into future design opportunities.

Timeline

3 weeks, part-time, over the Fall of 2023

Highlights

Combining ritualized tracking with playful, low-pressure prompts reveals emotional nuance that rigid surveys or fully open diaries often miss. This format generated deeply personal, reflective data (e.g., color choices in journal entries that reflected emotional shifts Nara didn’t explicitly verbalize)

By translating subjective experiences into visual and thematic patterns such as word clouds and emotion frequency charts, I was able to identify meaningful emotional trends and surface clear opportunities for future design interventions

Even small, deeply contextual qualitative datasets can yield actionable insight when interpreted through patterns, frequency, and participant intent rather than generalization.

Project overview

How do you design a research tool that captures the full texture of someone's emotional life without leading them, overwhelming them, or flattening what you find? This cultural probe, an assignment at Minerva University, was my attempt at an answer. Built around a daily ritual of color-coded emotion cards, guided journaling prompts, and a wheel of joyful activities, it was designed to surface what direct questioning rarely reaches: contradictions, unnamed feelings, and the gap between who we think we are and how we actually move through our days. The subject was Nara, a friend and fellow student. The goal was to understand her emotional world on its own terms and begin thinking of future designs to help her live closer to her values.

Contributions

I led this project end-to-end. I was responsible for research framing, interview synthesis, probe design, participant guidance, data analysis, and insight translation into future design opportunities.

Timeline

3 weeks, part-time, over the Fall of 2023

Highlights

Combining ritualized tracking with playful, low-pressure prompts reveals emotional nuance that rigid surveys or fully open diaries often miss. This format generated deeply personal, reflective data (e.g., color choices in journal entries that reflected emotional shifts Nara didn’t explicitly verbalize)

By translating subjective experiences into visual and thematic patterns such as word clouds and emotion frequency charts, I was able to identify meaningful emotional trends and surface clear opportunities for future design interventions

Even small, deeply contextual qualitative datasets can yield actionable insight when interpreted through patterns, frequency, and participant intent rather than generalization.

Probe

Click each icon to discover a different activity

Journal

Boxing feelz

Spin the wheel

Journal. The main anchor. Every day, Nara will open the journal to a new page representing the activities and prompts of the day. Every entry has a designated space for written reflection.

Days

Mandatory activities

Optional activities

Purpose

Day 1

Boxing feelz.

Journaling. Reflect on the past week. Any emotions that stand out?

Create a point of reference for the emotions of the week of the cultural probe.
Keep track of the emotions of the day

Day 2

Boxing feelz.

Spin the wheel.
Journaling. Anything else you’d like to share about your day?

Keep track of the emotions of the day
Add variety and fun to the week

Day 3

Boxing feelz.

Spin the wheel.
Journaling. What surprised you today?

Keep track of the emotions of the day
Understand a little more about what surprise is related to for Nara

Day 4

Boxing feelz.

Spin the wheel.

Journaling. If you had to describe your experience (the one you landed on in the wheel) using an image, what would it be?

Keep track of the emotions of the day
Switch things up a bit to add variety to the probe through the activity of the wheel
Understand more about how Nara visualizes her experiences

Day 5

Boxing feelz.
Journaling. What are you grateful for today?

Spin the wheel.

Keep track of the emotions of the day
Understand what brings Nara feelings of gratefulness

Day 6

Nothing

A space to share anything my informant would like to add in any shape or form

Get complementary insight that may not have been captured by specific prompts

User research (interview)

User research (interview)

Set of questions

  1. Describe your daily life

  2. What can be difficult on a daily basis?

  3.  What keeps you on Instagram?

  4.  What are you involved in at Minerva?

  5.  Where do you see yourself after a Minerva?

    1. Why the EU or the US?

  6.  What is your core belief or what are your core beliefs?

  7. What’s your motivation for your work in general?

Interview synthesis

Nara often starts her day between 7:00 a.m. to 11:00 a.m. with Instagram scrolling for dopamine, though she has been actively trying to change that behavior through redistributing communication channels across several platform

Despite a busy schedule, she yearns to explore more of Buenos Aires through activities like visiting museums and nature spots

Meaningful activities for her involve engaging with humans, hands-on experiences, and using Instagram as a public diary. The intersection of these activities remains uncertain for Nara

Her core beliefs have shifted from freedom to curiosity, fueled by a desire for knowledge

Notable follow-ups

Information obtained after follow-up questions focused on Nara's emotions

Nara's emotions color key

Joy

Anger

Disgust

Fear

Sadness

Surprise

Favorite animal

"Does a pegasus count? I used to like dolphins cuz Barbie, then I discovered they're kinda jerks in real life" - Nara

Design

Guiding statements

Nara places value in sharing her emotions and thoughts with others

Talking to people on deeper levels matters to Nara

Nara struggles with emotions and energy levels

Focus in a single word:

Emotions / Connections

Brainstorming

Key ideas. Emotion gauges, sharing emotions, connecting with others and nature, and a pegasus.

Daily prompts, first try

Assignment instruction: the probe should feature daily prompts

How could daily activities be done within a reasonable time frame? Let's take these key ideas and start thinking about what they could look like, informed by the interview.

Hmm… The emotion jar idea risks heavy bias: the informant might try to ‘fix the pattern’ instead of honestly recording feelings. Recency bias is also a risk.

How do I keep emotional tracking more blind (and more fun)?

Enter the emotion box!

Every day, Nara will log a total of 6 cards chosen among 6 sets of emotion cards to represent her emotions for the day. For instance, if she was mostly happy with a little bit of sadness, she would log 5 joy cards and 1 sadness card.

Refinements

What are the origins of the Nara's emotions?

Nara logging plain emotion cards into the emotions box doesn't help me identify the origins of her emotions

Nara writes 1-2 keywords/phrases on each card before logging them to the emotion box

How can the journaling exercise be more effective?

The mandatory daily journaling prompt are too vague, time-consuming and repetitive

Journaling exercises feature a variety of prompts and are optional.

Nara is encouraged to use the colorful pens to help her untangle her emotions further and enrich the insights from the emotion box.

Anything to add to make the prompt more fun?

I added a wheel of mostly optional activities inspired by the interview. Nara will have the possibility to add her own activities should she choose to. Nara is encouraged to spin the wheel daily, and do one of the activities she lands on.

Cultural probe

From left to right: pencil case with aid pens, journal, Emotion box, feels cards box

Participant presentation

Results

There is a disconnect between Nara's valuing of emotional connection and her frequent feeling of loneliness. Reading her journal, it looked like what alleviated such feelings was having direct, face-to-face conversations with loved ones rather than relying on text.

Emotional patterns

Informed by the journal entries, the cards and their visualization reveal the following patterns:

The combined word cloud for every day reveals two major emotions Nara’s week: joy (in the form of gratefulness) and sadness (in the form of loneliness).

The most prominent feelings that Nara attaches to joy are gratefulness, pride, and relief. Good food also seems to be important, and so does class attendance. Note that she notes on multiple occasion that she sees gratefulness as different from joy in the journal.

Loneliness, tiredness, and crying stand out in the sadness category.

There were relatively few anger cards, but the words that stand out have to do with her entry on being mad at the Economist and their outstanding bias against reporting on the Middle East – Nara takes social justice issues very seriously.

Disgust entries are mostly related to her physical appearance and feelings about her body. The words that stand out are “ugly” and “disgusting”.

Fear is mostly related to fear of academic failure. The word that stands out the most is the word “assignment”. We can also see future-related words coming out strong, such as “upcoming” and “dreading".

Surprise seems to be related to people doing nice things for Nara. The word “brought” comes in strong, and so is “Cynthia”, Nara’s friend. A few other words are worth noting: “sit” and “breathe” (being able to perform basic bodily functions after being sick) and “better” (Nara is often surprised that things are going well and not worse)

Bonus result. A toy gun Nara gave me because she felt she had a difficult week, and needed something more joyful in the mix

Future designs

A design that could help her connect more deeply to other humans could be an app that sets up daily reminders to have a brief conversation with someone she cares about, face-to-face.

A design that could help her connect more deeply to other humans could be an app that sets up daily reminders to have a brief conversation with someone she cares about, face-to-face.

In order to go beyond mundane conversations and towards meaningful ones that create a sense of connection, the app could have prompts for questions to talk about with her loved ones, such as “share something that recently upset you” or “what is something you recently learned about yourself?”

Since Nara has a busy schedule, the app could have a suggested timer starting at 5 minutes, perhaps with a gamified streak system with rewards, in order to encourage Nara to have these conversations regularly.

Careful consideration should be given to gamification ethics (as well as overall costs and benefits) should the design include that feature.

Takeaways

Emotional contradiction surfaced through self-reporting over time. Although Nara described herself as someone who values emotional connection, the probe revealed that loneliness was a recurring emotional undercurrent in her daily life. This contrast suggests that what people aspire to emotionally and what they experience day to day can diverge, a pattern that may not surface in an isolated interview.

Creative, low-pressure formats help participants articulate feelings that are hard to name explicitly. The emotion box, color, and open-ended writing revealed emotional nuances that would likely not emerge through direct questioning alone.

This probe offers depth, not generalization. With one participant, the goal was to uncover nuanced, contextual insight rather than broad trends. These findings act as starting points for future research and design, not universal conclusions.

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